Sourcing Your Best Prospects – Is It Worth It?

Please stop. No one will say they heard about you from your digital ad. Most people will say they heard about your business on radio or on TV, even if you are not running on radio or TV!  You don’t have to stop asking, but definitely stop making decisions about your advertising dollars based on the … Read moreSourcing Your Best Prospects – Is It Worth It?

South Jersey Facebook – Native Or Display Advertising?

Equity Digital Advertising knows a little bit about South Jersey Facebook and Instagram Marketing campaigns.  Looking back over the past 3 years we’ve run a little under a billion impressions, resulting hundreds of thousands of conversions for our partners and clients. Facebook’s new collection ad, an ad unit seemingly underutilized locally in south jersey and … Read moreSouth Jersey Facebook – Native Or Display Advertising?

Digital & Radio – Perfect Together

A recent report on the state of digital advertising as it relates to radio stations selling it, provided some valuable insights into both mediums. The report, “Benchmarking: Local Radio Stations’ Online Revenues” looked at factors such as how much local digital ad dollars are being spent broken out by market and how much of that … Read moreDigital & Radio – Perfect Together

How Should South Jersey businesses spend their ad dollars this year?

Looking at total ad spend alone; the short answer is “similar to last year.” However, when broken down product by product, we learn that even though half of Small and Medium Businesses are not increasing their overall ad dollars by much, they are adjusting how they are allocating those ad dollars, and more money is … Read moreHow Should South Jersey businesses spend their ad dollars this year?