Attention Local Businesses in Atlantic and Cape May County: Let’s Elevate Your Online Presence! In today’s digital age, the success of local businesses is increasingly intertwined with their online visibility. With the majority of consumers turning to search engines like Google to find products and services, it’s vital for businesses in Atlantic and Cape May … Read moreBoosting Local South Jersey Business Visibility
In times of economic uncertainty, many businesses become hesitant to advertise. The fear of losing money during an economic recession can be daunting, but it’s important to remember that advertising is not a luxury – it’s a necessity. Local Atlantic and Cape May County businesses should continue to advertise, and combining radio and digital marketing … Read moreAdvertising Effectively in 2023 Uncertainty
As a marketer, you know that reaching the right audience is a major key to success. However, with the rise of online advertising, it’s becoming increasingly difficult to cut through the noise and connect with your target market. That’s why I wanted to take a moment to talk to you about the benefits of custom … Read moreWhat Is Custom Audience Marketing?
THE FACTS: Online video is set to reach 100+ mins per day in 2021 and beyond. This number continues to rise as chord cutters advance and more streaming services become available. According to Borrell inc, the local advertising forecast from 2019 to 2021 saw almost every single traditional advertising medium such as print, TV and … Read moreOnline Video is on FIRE for South Jersey businesses
It is officially fall and the holiday season is upon us. Living by the beach in Atlantic City, September is usually local’s summer, but it seems like the second people started leaving the temperature DROPPED. The importance of implementing a digital strategy RAISED with more consumers indoors, working from home and browsing the web. With … Read moreDigital Marketing During The Holidays
Please stop. No one will say they heard about you from your digital ad. Most people will say they heard about your business on radio or on TV, even if you are not running on radio or TV! You don’t have to stop asking, but definitely stop making decisions about your advertising dollars based on the … Read moreSourcing Your Best Prospects – Is It Worth It?
Equity Digital Advertising knows a little bit about South Jersey Facebook and Instagram Marketing campaigns. Looking back over the past 3 years we’ve run a little under a billion impressions, resulting hundreds of thousands of conversions for our partners and clients. Facebook’s new collection ad, an ad unit seemingly underutilized locally in south jersey and … Read moreSouth Jersey Facebook – Native Or Display Advertising?
A recent report on the state of digital advertising as it relates to radio stations selling it, provided some valuable insights into both mediums. The report, “Benchmarking: Local Radio Stations’ Online Revenues” looked at factors such as how much local digital ad dollars are being spent broken out by market and how much of that … Read moreDigital & Radio – Perfect Together
Looking at total ad spend alone; the short answer is “similar to last year.” However, when broken down product by product, we learn that even though half of Small and Medium Businesses are not increasing their overall ad dollars by much, they are adjusting how they are allocating those ad dollars, and more money is … Read moreHow Should South Jersey businesses spend their ad dollars this year?