It is officially fall and the holiday season is upon us. Living by the beach in Atlantic City, September is usually local’s summer, but it seems like the second people started leaving the temperature DROPPED. The importance of implementing a digital strategy RAISED with more consumers indoors, working from home and browsing the web. With … Read moreDigital Marketing During The Holidays
Please stop. No one will say they heard about you from your digital ad. Most people will say they heard about your business on radio or on TV, even if you are not running on radio or TV! You don’t have to stop asking, but definitely stop making decisions about your advertising dollars based on the … Read moreSourcing Your Best Prospects – Is It Worth It?
One of the main ways we are targeted with online ads is based on our online behavior. Actions we take online and what we demonstrate an interest in puts us into targeting categories. In a way we are virtually raising our hands and saying, “I’m over here and I’m attracted to what you are offering.” … Read moreHow Does Everyone Know Where I’ve Been Online?
Equity Digital Advertising knows a little bit about South Jersey Facebook and Instagram Marketing campaigns. Looking back over the past 3 years we’ve run a little under a billion impressions, resulting hundreds of thousands of conversions for our partners and clients. Facebook’s new collection ad, an ad unit seemingly underutilized locally in south jersey and … Read moreSouth Jersey Facebook – Native Or Display Advertising?
A recent report on the state of digital advertising as it relates to radio stations selling it, provided some valuable insights into both mediums. The report, “Benchmarking: Local Radio Stations’ Online Revenues” looked at factors such as how much local digital ad dollars are being spent broken out by market and how much of that … Read moreDigital & Radio – Perfect Together
Looking at total ad spend alone; the short answer is “similar to last year.” However, when broken down product by product, we learn that even though half of Small and Medium Businesses are not increasing their overall ad dollars by much, they are adjusting how they are allocating those ad dollars, and more money is … Read moreHow Should South Jersey businesses spend their ad dollars this year?